TIMELINE
No change
Each added channel, post or market gets a price and the client’s written approval before it starts billing every month.
Free on one project · Clients never need an account
A project grows once. A retainer grows when a count goes up, and the new count carries into every month after. That makes each change worth pricing the day it’s asked.
| The request | Bills | Illustrative price |
|---|---|---|
| A fourth social or ad channel | Recurring | $2,450 to open, then $1,350 / mo |
| A second market or language | Recurring | $4,150 once, then $960 / mo |
| Posts beyond the monthly count | Per item | $185 a post |
| Emails beyond the monthly count | Per item | $420 an email |
| A landing page beyond the quarterly one | One-off | $3,150 |
| A report for an audience not in the contract | One-off | $680 |
Rates from the worked example in our marketing proposal template, which prices each of these in the contract.
A nine-month paid acquisition retainer for a direct-to-consumer bedding brand. In month four the client asks for more. Each request gets a price and a decision before the work starts.
Illustrative retainer.
Write the monthly channels, posts and emails into the scope of work. Name the Docket link as the way to ask for more.
Reply with the price while the request is still a request, not a post that’s already live.
Each approved change shows who approved it and when. On Pro and Agency, export it as a signed PDF.
Unlimited projects, a client portal on your own domain, one-time code approvals.
Get startedDocket records one cost figure per change. For a monthly addition, write the monthly rate and the number of months in the summary the client approves, and put the total for the rest of the term in the cost field. The client approves both the rate and the total in one sentence.
Price the first month as the change, and state in the summary that the rate continues each month until either side ends it. The approval then covers the ongoing charge, not just the first invoice.
Whoever your contract names as able to agree to changes, usually the marketing manager or the founder. The approval records their email, so it is clear who said yes. On Agency, a one-time code confirms they control that address.
No. Docket handles the change itself: the request, the price and the approval. Content calendars, campaigns and reports stay where they are.
No. They submit and approve from a link, on any device, without signing up.
Share one request link per client. The next time they ask for more, it arrives with a place to put the price and a button to approve it.